A brief description of our attendees Buyer Personas.

The financial growth of Blacks in the Charlotte Metropolitan Statistical Area shows gradual improvement in business ownership, income, and net worth, but significant disparities persist compared to the broader population, with the racial wealth gap remaining wide and efforts ongoing to increase Black economic inclusion and prosperity.

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Charlotte Metro Black Professionals – Demographics Dashboard

Charlotte Metro Black Professionals

Demographics & Professional Insights

Demographics

👥

Age Range

35-55
Years

Gender Split

Female 60%
Male 40%
💰

Income Range

$75K-$150K+
Personal
Company: $5M-$500M+
🎓

Education

Bachelor’s or Master’s
Degree

Professional Profile

Key Positions

Marketing Director
VP Community Relations
CSR Manager
CEO/Founder

Top Industries

Banking/Financial
Healthcare
Technology
Real Estate
Legal Services
50-5,000+
Company Size (Employees)
$5K-$100K+
Sponsorship Budget
3-15
Team Size Managed

Psychographics

💎Core Values

Diversity
Equity
Inclusion
Community Impact

🧠Personality

Strategic
Relationship-Focused
Results-Oriented
Socially Conscious

Behavioral Patterns

🎪Event Attendance

Charlotte Chamber Events
NAACP Functions
Cultural Festivals
Networking Events

📱Media & Social

in
LinkedIn
Professional
IG
Instagram
Culture
T
Twitter
Leadership
📰
Business Journals
Industry

📍Charlotte Metro Locations

Ballantyne
SouthPark
Myers Park
Davidson

Additional Information

The median household income for Blacks in the Charlotte Metro area is $45,526, compared to the metro average of $61,156.

Black family poverty rates (14.6%) and unemployment (2.6 times that of whites) remain notably higher than white families and the overall population.

Charlotte’s employment growth outpaces national trends, supporting upward mobility, but average wages for Blacks trail those of other groups, reflecting persistent gaps.

Black homeownership stands at 44.6%, well below the metro average of 65.6%.

Black families tend to be locked out of the primary source of wealth-building—homeownership—due to historical barriers like redlining and poverty perpetuation.

There is measurable growth in Black-owned businesses, placing Charlotte in the top 10 metro areas for Black business ownership, though average business size and job creation lag behind regional averages.

Minority business ownership is rising, with initiatives aiming for a 3x increase in the value of Black-owned enterprises and net worth boosts of $2 billion through increased supplier diversity and scaling efforts.

Programs focus on technical assistance, access to capital, affordable housing, and workforce development to increase Black economic mobility.

If Black-owned employer firms reached parity with the population, over 13,500 new businesses and 31,000 jobs could be created, closing a significant gap.

The racial wealth gap remains substantial across income, homeownership, entrepreneurship, and generational wealth—reflecting systemic inequities and slow progress in economic inclusion.

Public and private investments, such as the Mayor’s Racial Equity Initiative ($250 million), aim to address entrenched barriers and support Black wealth-building via housing, business, and education strategies