Corporate Sponsor Persona
“Community-Conscious Carmen”
The Corporate Decision Maker
Demographics
Financial Profile
Personal Income
$75K – $150K+
Company Revenue
$5M – $500M+
Education Level
Bachelor’s or Master’s
Location
Charlotte Metro Area
Ballantyne
SouthPark
Myers Park
Davidson
🏢 Professional Profile
Job Titles
Marketing Director
VP Community Relations
CSR Manager
CEO/Founder
Company Size
50-5,000+
employees
Team Size
3-15
direct reports
Industries
Banking/Financial
Healthcare
Real Estate
Technology
💎 Core Values
🎯 Key Motivations
⚠️ Pain Points & Challenges
Authenticity Concerns
Finding genuine ways to support Black community without appearing performative
ROI Measurement
Difficulty measuring return on diversity sponsorship investments
Budget Constraints
Limited allocation for new or unproven events and partnerships
Impact Pressure
Need to demonstrate measurable community impact to stakeholders
💳 Budget Considerations
Annual Marketing Budget
$50K – $2M+
Per Event Sponsorship
$2.5K – $50K+
Decision Timeline
3-6 months advance planning
Requires committee/executive approval
📞 Preferred Communication
Professional Email
With clear ROI metrics
LinkedIn Messaging
Professional networking
In-Person Meetings
At their office location
Business Hours: 9 AM – 5 PM
🎯 Goals & Objectives
Brand Awareness
Increase visibility in Black community
DEI Commitments
Meet corporate diversity goals
Partnerships
Build long-term community relationships
Ready to Connect with Carmen?
Use this persona data to craft targeted sponsorship proposals that resonate with corporate decision-makers.